Aug 01 2008
Advertising hits and misses - Giant Oreos and Penny Cars
This is a clever article in the New York Times about hits and misses in advertising gimmicks. I was particularly drawn to this ad in which Chevy made a billboard of pennies. They say that it was picked clean in 30 minutes. At first, I thought, What a bunch of cheapskates that would pick pennies off a billboard! But then I thought, It’s gotta be people that are planted by Chevy. Their campaign worked, because it got in the New York Times.
Advertising - Summer Silliness Brings a Pizza Field and a Giant Oreo - NYTimes.com
