Hail Of A Day

This is a clever article in the New York Times about hits and misses in advertising gimmicks.  I was particularly drawn to this ad in which Chevy made a billboard of pennies.  They say that it was picked clean in 30 minutes.  At first, I thought, What a bunch of cheapskates that would pick pennies off a billboard!  But then I thought, It’s gotta be people that are planted by Chevy.  Their campaign worked, because it got in the New York Times.

Advertising - Summer Silliness Brings a Pizza Field and a Giant Oreo - NYTimes.com