Jun 20 2008

A $500 cable

Tag: BusinessKevin Hail @ 3:53 pm

This just seems too good to be true, but it isn’t.  I came across some buzz on the internet about the audio manufacturer, Denon, and their attempt to sell a 4 foot long ethernet cable for…(drumroll)…$499.  I didn’t say $4.99, I said $500.  Can you believe that????

For the uninformed, an ethernet cable should cost about a buck and there is NO difference between the cheap ones and the good ones.  Denon sells very high end A/V receivers, DVD player, etc.  So they are putting an order together for the man who must have the finest picture quality and audio experience, and of course he must have no signal degradation.  “Sir, we recommend our Ultra Premium Link Cable to ensure the highest possible audio/visual experience.  Yes, it is $499..sir, we feel…sir, if you’ll let me finish…why, I never!”

Why not tell them it’s forged in the fires of Mt. Doom and charge $5,000.  At a certain point, you’ve got to do what’s right. That cable costs them 50 cents to make, if that. Shame on you Denon!

Denon USA | AK-DL1

Tags: ,