May 27 2008
Jumbo jet splits in two
Give me your best caption:
Pictured: Jumbo jet splits in two as it tries to take-off | Mail Online
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Tags: jumbojet
May 27 2008
Google Maps Rolls Out Spanking New Features
You should check these new features out. If you want to look at pictures of a specific location, this is available at times on the new google maps
May 27 2008
Magically Delicious
Branding in this day and age is quite difficult. You can see the evolution of media dating back to the days when families would gather around the family radio and listen to their shows. Often there were only one or more stations to choose from. Then came tv, still you had only a handful of stations, but now you had tv and radio. The original sponsors of tv and radio got the deluxe commercial pitch. They unabashedly promoted the sponsor and people bought into it. As the choices increased and the show sponsorship was fractioned, it became an issue of buying massive amounts of air time and print for a couple to successfully launch an d sustain a brand.
Then, the internet enters the picture. By this point in society, we are so bombarded with messages and choices, we are not allowed the luxury of having a brand emblazoned into our subconscious unless it is in every form of media and cleverly done. We have to be handed units of software for free and treated like we’re greek gods or we won’t acknowledge a company’s existence. The age of the consumer has arrived.
It’s two different worlds: simplified, but monopolized corporations or chaotic, overwhelming array of small/medium size businesses and large companies split into smaller brands. Both have their pros and cons, but like everything in life, I’m sure a balance is probably the best. Here’s a blog entry from Seth Godin talking about this subject…
From Seth Grodin’s Blog:
Magically delicious
I was talking to a teenager this weekend about the attributes of Lucky Charms. It had never occurred to her that they were magically delicious. In fact, they’re a lot like most breakfast cereals, except for the marshmallows.
Some marketers are still relying on the idea that they can drill a catch phrase or benefit or USP or differentiation into our heads through ceaseless ads. It sure worked on me.
Is this the core strategy behind the growth of your business?
Not sure it’s going to work any more.
