Lots of people search the internet to self-diagnose health problems, look up medications, and find doctors and hospitals, and Google hopes to consolidate all that info for you in the newly-launched Google Health. Enter your medical conditions, allergies, medications, test results, and more into Google Health, a personalized one-stop shop for health and medical information. You can even import your medical records from hospitals and pharmacies (like Walgreen’s or Longs Drugs), and Google Health will show you drug interactions based on your medicine list and notices from various health organizations based on your profile. If you’re willing to hand over your medical profile to the big G in the name of convenient info, Google Health is for you. The more privacy-minded, of course, may refrain.
If you haven’t seen this, it’s pretty thought-provoking. This guys was trapped in an elevator for 41 hours. What would you do for 41 hours? More importantly, you don’t know WHEN you’re going to get help. I’m sure he got more and more panicked as the hours rolled along. My only question….bathroom?
“After a certain period of time I knew that I was in pretty big trouble because it was the weekend,” Nicholas White said Monday on ABC-TV’s “Good Morning America.”
Video of his Oct. 15, 1999, ordeal in an elevator in New York’s McGraw-Hill building was posted online to accompany an article in the April 21 edition of The New Yorker. It can be seen on the magazine’s Web site and had been viewed more than 280,000 times on YouTube by Monday morning.
White said he understood why the video has captured people’s attention: So many have wondered what they would do if it happened to them.
Edited to a soundtrack of classical piano music, the video shows him pacing, trying to climb the walls, lying down, curled up in a fetal position, prying apart the doors. (He said he relieved himself down the shaft when the doors were open.)
White sued the managers of the midtown skycraper and the elevator maintenance company and won an undisclosed settlement.
He was a production manager for Business Week when he left his office about 11 p.m. Friday for a cigarette break. According to the article, it was never determined exactly why the elevator stalled though there was talk of a voltage dip.
Anticipated, personal and relevant advertising always does better than unsolicited junk.
Making promises and keeping them is a great way to build a brand.
Your best customers are worth far more than your average customers.
Share of wallet is easier, more profitable and ultimately more effective a measure than share of market.
Marketing begins before the product is created.
Advertising is just a symptom, a tactic. Marketing is about far more than that.
Low price is a great way to sell a commodity. That’s not marketing, though, that’s efficiency.
Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
Products that are remarkable get talked about.
Marketing is the way your people answer the phone, the typesetting on your bills and your returns policy.
You can’t fool all the people, not even most of the time. And people, once unfooled, talk about the experience.
If you are marketing from a fairly static annual budget, you’re viewing marketing as an expense. Good marketers realize that it is an investment.
People don’t buy what they need. They buy what they want.
You’re not in charge. And your prospects don’t care about you.
What people want is the extra, the emotional bonus they get when they buy something they love.
Business to business marketing is just marketing to consumers who happen to have a corporation to pay for what they buy.
Traditional ways of interrupting consumers (TV ads, trade show booths, junk mail) are losing their cost-effectiveness. At the same time, new ways of spreading ideas (blogs, permission-based RSS information, consumer fan clubs) are quickly proving how well they work.
People all over the world, and of every income level, respond to marketing that promises and delivers basic human wants.
Good marketers tell a story.
People are selfish, lazy, uninformed and impatient. Start with that and you’ll be pleasantly surprised by what you find.
Marketing that works is marketing that people choose to notice.
Effective stories match the worldview of the people you are telling the story to.
Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others.
A product for everyone rarely reaches much of anyone.
Living and breathing an authentic story is the best way to survive in an conversation-rich world.
Marketers are responsible for the side effects their products cause.
Reminding the consumer of a story they know and trust is a powerful shortcut.
Good marketers measure.
Marketing is not an emergency. It’s a planned, thoughtful exercise that started a long time ago and doesn’t end until you’re done.
One disappointed customer is worth ten delighted ones.
In the googleworld, the best in the world wins more often, and wins more.
Most marketers create good enough and then quit. Greatest beats good enough every time.
There are more rich people than ever before, and they demand to be treated differently.
Organizations that manage to deal directly with their end users have an asset for the future.
You can game the social media in the short run, but not for long.
You market when you hire and when you fire. You market when you call tech support and you market every time you send a memo.
Blogging makes you a better marketer because it teaches you humility in your writing.
